This interview details Sendot, an indoor farming company based in the Netherlands. The interview is with Erwin Gräfe, Commercial Manager of Sendot.
What is the origin story of Sendot?
Sendot was started 8 years ago with the idea that in the long run sensors would be the basis of many feedback mechanisms in processes. Many measurement are now done in the lab because there is no adequate sensor-technology while in-situ measurements would improve the control of the process significantly.
One of the founders was owner of a chemical analysis company and had a vast experience in agriculture. The other founder had a long and succesful experience in developing sensors. The starting point for development of sensor technology was the idea that sensors to measure oxygen and pH in substrate and photosynthesis efficiency directly on a plant would give better insights and improve growing strategies in greenhouses.
What are some of the biggest challenges facing Sendot in the future?
As a start/scale-up the Sendot challenge is getting the right people in the enormous field of technologies necessary to develop, produce sensors which can be used by the customers.
What is unique about Sendot compared to competitors?
Sendot is standing side by side with its customers to learn and help the customers in their specific fields. Sendot closes gaps in sensor technology needs in agriculture.
How do you measure the impact of Sendot so far? (Revenue, Employees, Customer Quantity, Production Volume) etc?
All of the above items are relevant. But Customer Quantity gives us most relevant information about product adaption success and the added value when customers buy more.
What have you learned that you wish you knew when you joined or started the company?
That ideas on gaps in sensor technology for agriculture are not the only issue one should cover. Main questions are linked with how to improve a situation once a measurement shows that it should improved, and what should be improved
How can people connect with you or learn more about Sendot?
This interview details Urban Farm Center, a company based in the United States. The interview is with Eliza Fournier, Director at Urban Farm Center. To learn more about Urban Farm Center and other indoor farming companies, click on this link!
View Full InterviewThis interview details Growing Peace, an indoor farming company based in the United States. The interview is with Steven Hoffen, Founder of Growing Peace. To learn more about Growing Peace and other indoor farming companies, click on this link!
View Full InterviewThis interview details Harvest London, an indoor farming company based in the UK. The interview is with the Founder & Chief Agronomist at Harvest London. To learn more about Harvest London and other indoor farming companies, click on this link!
View Full InterviewThis interview details FoodLab, a company based in the United States. The interview is with Judiann Carmack-Fayyaz, Director of FoodLab. To learn more about FoodLab and other indoor farming companies, click on this link!
View Full InterviewThis interview details the Center for Food Safety, a company based in the United States. The interview is with Kristen E. Gibson, Ph.D., Director of the Center for Food Safety. To learn more about the Center for Food Safety and other indoor farming companies, click on this link!
View Full InterviewThis interview details Grønt Fra Laks, an indoor farming company based in Norway. The interview is with Marius Johansen, General Manager at Grønt Fra Laks. To learn more about Grønt Fra Laks and other indoor farming companies, click on this link!
View Full InterviewThis interview details Maui Trout Co., a company based in the United States. The interview is with John Dobovan, CEO of Maui Trout Co. To learn more about Maui Trout Co. and other indoor farming companies, click on this link!
View Full InterviewThis interview details Plantaform, an indoor farming company based in Canada. The interview is with Alberto Aguilar, CEO of Plantaform. To learn more about Plantaform and other indoor farming companies, click on this link!
View Full InterviewThis interview details Arugga, an indoor farming technology company based in Israel. The interview is with Eytan Heller, Co-Founder of Arugga. To learn more about Arugga and other indoor farming companies, click on this link!
View Full InterviewThis interview details AdventHealth, a company based in the United States. The interview is with Christy Miller, Director at AdventHealth. To learn more about AdventHealth and other indoor farming companies, click on this link!
View Full Interview