Fermata

This article details Fermata, a plant monitoring software company based in Israel. The interview is with Valeria Kogan, CEO and founder of Fermata.

Source Fermata


What is Fermata all about?

Fermata originated from a vision to transform agriculture using advanced technology. We developed a platform for farmers based on computer vision to improve their operational efficiency and contribute to sustainable crop production.

Our system uses security cameras to continuously monitor crops, allowing our AI to analyze images and detect issues ranging from pest infestations to water shortages. This technology not only helps in early problem detection but also assists in preventing potential crop losses, guiding farmers towards more informed decision-making.

Source: Fermata


What are some of the main problems that Fermata detects?

Our system is designed to identify a variety of agricultural challenges, particularly pest infestations and diseases like thrips, spider mites, white flies, and powdery mildew. We cover approximately 25 critical issues but are capable of expanding our detection list based on farmer requests. This flexibility in our technology allows us to continuously evolve and adapt to new agricultural challenges, ensuring that we stay at the forefront of crop protection and management.

Source Fermata

What are the current challenges Fermata faces in the market?

As a startup, Fermata's challenge lies in integrating cutting-edge technology into a traditionally conservative agriculture sector. We respect the established practices of farmers and strive to complement them with our seamless technological solutions. Our agnostic approach to crops and hardware makes our technology versatile and easily adaptable to various farming operations. This strategy not only helps in overcoming resistance to new technologies but also positions us as an innovative yet respectful partner in the agricultural industry.

Source Fermata

Can you provide details about Fermata's business metrics?

Fermata has diversified its customer base to include both direct sales to farmers and partnerships with larger corporations for technology integration. With about a dozen direct sales clients and partnerships with significant players in the industry, our reach extends to various crops and regions. Our pricing model, primarily subscription-based, is designed to be cost-effective, aligning with our goal to make advanced agricultural technology accessible to a wider range of farmers and agribusinesses.

Source Fermata

What are some unique aspects of Fermata's model or technology?

Fermata's technology stands out due to its broad application beyond traditional pest and disease monitoring. We're exploring advanced areas like pollination and overall crop health monitoring. Our software’s adaptability for integration into different systems showcases our commitment to providing versatile solutions. We emphasize the development of technology that enhances the existing agricultural practices, rather than replacing them, thus ensuring a smoother transition for farmers into the digital age of farming.

Source Fermata

What lessons have you learned since starting Fermata?

One of the key lessons at Fermata has been the importance of listening to and learning from our early adopters in the agricultural industry. Their feedback has been invaluable in shaping our products and services. Additionally, maintaining agility and adaptability in our business approach has been crucial. We've learned to balance innovation with practicality, ensuring that our solutions not only address current agricultural challenges but are also scalable and sustainable in the long term.

Source Fermata

Could you share the origin story of Fermata?

My journey from a background in math and AI in biotech and medtech to agriculture was driven by a fascination with the potential of AI in this field. The idea for Fermata sparked during a visit to a greenhouse, where the similarities between medical imaging analysis and agricultural challenges became apparent. This led to the creation of Fermata, a venture that blends cross-industry insights with agricultural needs, aiming to revolutionize farming practices with technology-driven solutions.

Where can people learn more about Fermata?

Those interested in learning more about Fermata can visit our website.

Source Fermata

Asia Vertical Farming Companies: The 2023 Report

Download the Free Sample Report

Mark-Horler

"For a target audience that is trying to understand the basics of vertical farming, this is a quality newsletter to subscribe to"

- James Pateras, CEO, Modular Farms Australia

North America Vertical Farming Companies: The 2023 Report

Download The Free Sample Report

Mark-Horler

"The North America Vertical Farming Companies Report 2023 aggregates many sources of public information on many different companies so that you don't have to do the research yourself, it's worth the money and saves a lot of time"

- John Ireland, CEO, NTP Technologies

Europe Vertical Farming Companies: The 2023 Report

Download the Free Sample Report

Helen Andrew Spare Harvest

"As a business development manager supporting the indoor agriculture, CEA, and food tech industries, I can say Urban Vine guides and their insider newsletter provide detailed information often difficult to find online."

- Irena Lundberg, CleanTech Invest Stockholm

Middle East Vertical Farming Companies: The 2023 Report

Download the Free Sample Report

Mark-Horler

"As a marketing professional in the indoor agriculture industry, Urban Vine's newsletters, reports and guides are an excellent resource for keeping up-to-date with news and developments in vertical farming."

- Steven Mitchell, Product Manager, Intelligent Growth Solutions (IGS) UK

All Indoor Farming Company Interviews

Avisomo

May 16, 2023

This interview details Avisomo, a company based in Norway designing new types of vertical farms. The interview is with Endre Thesen Harnes, Chief Commercial Officer of Avisomo. To learn more about Avisomo and other indoor farming companies, click on this link!

View Full Interview

NTP Technologies

May 11, 2023

This interview details NTP Technologies, a company based in the US reinventing the way fertilizer products are made and sold. The interview is with John Ireland, CEO of NTP Technologies. To learn more about NTP Technologies and other indoor farming companies, click on this link!

View Full Interview

Four Star Mushroom

May 30, 2023

This interview details Four Star Mushroom, a company growing mushrooms indoors commercially in the US. The interview is with Joe Weber, founder and President of Four Star Mushroom. To learn more about Four Star Mushroom and other indoor farming companies, click on this link!

View Full Interview

Pinkfarm

May 11, 2023

This interview details Pinkfarm, a new company focused on vertical farming in Switzerland. The interview is with Christian Gerig, founder of Pinkfarm. To learn more about Pinkfarm and other indoor farming companies, click on this link!

View Full Interview

Verde Vertical Farms

May 11, 2023

This interview details Verde Vertical Farms, a new company focused on vertical farming of leafy greens in Chile. To learn more about Verde Vertical Farms and other indoor farming companies, click on this link!

View Full Interview

Veles Farming

May 11, 2023

This interview details Veles Farming, a new company focused on saffron farming indoors. To learn more about Veles Farming and other indoor farming companies, click on this link!

View Full Interview

MycoPlanet

May 11, 2023

This interview details Myco Planet, a new company focused on mushroom farming indoors. To learn more about Myco Planet and other indoor farming companies, click on this link!

View Full Interview

Myco Logic Solutions

May 11, 2023

This interview details MycoLogic Solutions, a new company focused on mushroom farming indoors. To learn more about MycoLogic solutions and other indoor farming companies, click on this link!

View Full Interview

Greatit Italy

May 11, 2023

This article details the container farming company Greatit, based in Italy. The interview was granted by Dr.Agr. Daniele Bertocchi. Click to learn more!

View Full Interview

80 Acres Farms Company Overview

May 11, 2023

[UPDATED FOR 2023] What is 80 Acres Farms? In this article you will learn all about 80 Acres Farms stock, revenue, location, investments, and more. Click to learn more!

View Full Interview