This interview details Ecocool, a packaging solutions provider based in Germany. The interview is with Florian Siedenburg, General Manager of Ecocool.
What is the origin story of Ecocool?
My father, Heinrich Siedenburg, founded the company in 1999. The original concept was a light, yet durable multi-use thermo-container for grocery shops and supermarket logistics.
The concept unfortunately never really took off, however, the infant e-commerce market for foodstuffs as well as requests from larger forwarding and pharmaceutical companies generated demand for insulating packaging solutions, cooling elements and above all, thermal blankets. These were the main ingredients for our ever growing portfolio of insulating and passive-cooling packaging solutions.
What are some of the biggest challenges facing Ecocool in the future?
The biggest challenge is the transformation towards a fully ecological sustainable business model. Even though our production is largely CO2 neutral through the use of renewable energy (we operate a PV-modules with a total capacity of around 170 kWp + only purchase renewably generated electricity), a majority of our products, in particular thermal blankets are still manufactured from plastic based raw materials. Finding suitable replacements is a key challenge moving forward.
What is unique about Ecocool compared to competitors?
Our knowledge from both, the food and pharmaceutical industry creates very interesting synergies in the creation of new, highly cost efficient, yet thermally performant products. For instance, our ECO-SAFE+ thermal blanket solution offers a unique performance to price ratio among all thermal blankets on the market.
Furthermore, our production in Germany allows us to react extremely quickly to customer requests, making sure to adapt products to the specific demands. Individual formats, fast prototyping and generally short lead times are key USPs of ECOCOOL.
How do you measure the impact of Ecocool so far? (Revenue, Employees, Customer Quantity, Production Volume) etc?
Our KPIs are mostly derived from turnover, revenue, employees and customer satisfaction.
What have you learned that you wish you knew when you joined or started the company?
It is not a regret in the sense that I would have wished to know that beforehand but the standout revelation for me was how much fun it is to work as a supplier in the field of logistics. It is such a dynamic industry with very bright and interesting people involved. Also, working with a customer base that consists of a combination of extremely small and blue-chip companies creates an extremely eclectic work environment.
How can people connect with you or learn more about Ecocool?
We invite everybody to follow us on social media, we have LinkedIn, Instagram, Facebook and Youtube channels. And of course: You may call us!
This interview details Archisen, an indoor farming company based in Singapore. The interview is with Vincent Wei, Co-Founder of Archisen. To learn more about Archisen and other indoor farming companies, click on this link!
View Full InterviewThis interview details Urban Farming Partners, an indoor farming company based in Singapore. The interview is with Grace Lim, Co-founder / Catalyst / CEO at Urban Farming Partners. To learn more about Urban Farming Partners and other indoor farming companies, click on this link!
View Full InterviewThis interview details CleanGreens Solutions SA, an indoor farming company based in Switzerland. The interview is with Bruno Cheval, CEO of CleanGreens. To learn more about CleanGreens and other indoor farming technology companies, click on this link!
View Full InterviewThis interview details Tridome Structures, an indoor farming company based in Canada. The interview is with Edward Thompson, Director of Innovation at Tridome Structures. To learn more about Tridome Structures and other indoor farming technology companies, click on this link!
View Full InterviewThis interview details Dutch Greenhouse Delta, an indoor farming company based in Netherlands. The interview is with Mirjam Boekestijn, General Manager of Dutch Greenhouse Delta. To learn more about Dutch Greenhouse Delta and other indoor farming companies, click on this link!
View Full InterviewThis interview details GoodLeaf Farms, an indoor farming company based in Canada. The interview is with Barry Murchie, CEO of GoodLeaf Farms. To learn more about GoodLeaf Farms and other indoor farming companies, click on this link!
View Full InterviewThis interview details Gaia Project Australia, an indoor farming company based in Australia. The interview is with Nadun Henneyaka, Founder & CEO of Gaia Project Australia. To learn more about Gaia Project Australia and other indoor farming companies, click on this link!
View Full InterviewThis interview details Vivent Switzerland, an indoor farming company based in Europe. The interview is with Carrol Plummer, CEO of Vivent Switzerland. To learn more about Vivent Switzerland and other indoor farming companies, click on this link!
View Full InterviewThis interview details Herbivore Philippines, an indoor farming company based in Philippines. The interview is with Robin Kwee, Head of Operations/Consultant of Herbivore Philippines. To learn more about Herbivore Philippines and other indoor farming companies, click on this link!
View Full InterviewThis interview details 9Growers, an indoor farming company based in India. The interview is with Himanshu Aggarwal, Co-Founder & CEO of 9Growers. To learn more about 9Growers and other indoor farming companies, click on this link!
View Full Interview