This interview details Clarifruit, an indoor farming technology company based in the United States. The interview is with Elad Mardix, CEO at Clarifruit.
When Avi Schwartzer picked a surprisingly bland clementine from a tree in his backyard, he had a eureka moment that would eventually lead him to co-found Clarifruit. Finding no end-to-end tool on the market that could accurately perform QC of fruits and vegetables, he set about developing one himself.
Along the way, he discovered that the way fruit and vegetables are picked and evaluated has hardly changed in decades. While digital transformation is revolutionizing every industry under the sun, fruit and vegetable QC has been left in the shade.
Clarifruit was founded in early 2018. Today, we have over 30 employees globally. We are extremely proud of our marquee customers, composed of some of the world’s top retailers and brands in our supply chain.
We face two key challenges in our journey:
Clarifruit is unique in multiple ways:
We are the world’s only AI-powered Quality Control (QC) software for fresh produce. Our platform powers QC for 1/3 of the top-20 brands globally today. That’s because Clarifruit is the only solution that can convert a manual, subjective and inconsistent inspection process to an automatic, objective and consistent through our proprietary AI technology.
Our "Clarifruit language”, which digitalizes the quality specs in use by our customers, creates a common language for the entire supply chain, thus reducing the risk of quality mismatch and rejection b/w a buyer & a seller.
Real-time actionable insights: Our big data & analytics platform generates real-time info that enables our customers to optimize matching of supply quality to a customer spec and prioritizes vendor evaluation based on quality performance. It capitalizes on our distinct software architecture and computer-vision capabilities, generating unique insights that other platforms in the market are unable to.
Our commitment to growth is evident in the number of new clients we welcomed aboard in 2023- a staggering 50% increase.
This not only speaks to our expanding market presence but also underscores the trust and satisfaction our clients place in us.
Our team has grown by 20%, welcoming new talents from different corners of the globe. This growth is a testament to our dedication to building a diverse and skilled workforce.
Looking ahead, we have plans to integrate AI even further. Currently, we are looking into the possibility of enhancing natural language capabilities to augment the work of inspectors and QA managers. As Ruby Boyarski, our Co-founder and CTO, puts it, we are looking to use ChatGPT “to analyze the data automatically and potentially offer ways to improve the grading configuration or highlight specific trends for QA managers”.
We also plan to broaden the scope of defect detection, to encompass more fresh produce categories.
We invite you to experience these exciting new capabilities first-hand. Join us at Fruit Logistica 2024 booth in Hall 3.1 C-35 for a live demonstration, scheduled daily at 3 pm. This is an opportunity to witness the future of fresh produce quality control and explore how Clarifruit is redefining industry standards.
You can also visit our website https://www.clarifruit.com/
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