This interview details Below Farm, an indoor farming company based in United Arab Emirates. The interview is with Bronte Weir, Chief Development Officer at Below Farm.
What is the origin story of Below Farm?
When you think of mushrooms growing, you picture dark, damp and cold. But at Below Farm, we grow mushrooms in the desert. Not only that, we grow all year round, using local materials.
We have been fascinated by mushrooms and the wider mycelium potential for many years now. Inspired by that thought, the incubator for ideas that was Covid-19 brewed up a plan to grow mushrooms in the desert.
We established Below Farm in August 2021, and had our first harvest in May 2022. The intervening months were focused on solving the challenges that come when growing mushrooms in an arid climate – starting from the technology solutions for mushroom cultivation: they are designed for the temperate climates of Europe, North America & East Asia. Our co-founder, Wojciech Slowinski, an energy & electrical engineer with 10 years’ experience in the Middle East region was the innovative mind that we needed to solve these challenges.
We are now the region’s first specialty mushroom farm, growing varieties that have never been grown before in the UAE. We have established the region’s first mycelium lab, enabling us to grow from “seed to fruit” and teach mushroom species to grow on materials that are available in the desert environment.
What are some of the biggest challenges facing Below Farm in the future?
As you can imagine, growing mushrooms in the desert has had its challenges. The existing solutions for growing mushrooms cannot be simply transplanted from Europe or East Asia to this environment: they are not designed to withstand the 50°C heat of the UAE summer; or the massive contamination risk posed by sand; or the windstorms that rampage through the desert landscape; or the fluctuations in humidity that this environment dictates.
We have had to innovate and localize to solve for these challenges, and we continue to learn and grow on this journey.
What is unique about Below Farm compared to competitors?
Below Farm is the only farm in the region to grow from “seed” to “fruit”: starting from mycelium in petri dishes; propagating it to mushroom spawn; into grow blocks via substrate production; and finally to fruiting, harvesting, packing and selling. By localizing everything, our mushrooms are freshest on shelf and bursting with flavour; and we are able to give our customers a broader range of mushrooms that haven’t been available before on the market.
Another thing that is unique about Below Farm, is that we grow mushrooms on date palm. In the Middle East, dates are by far the main crop, accounting for >35% of the agricultural land. But less than 5% of the weight of the plant is the fruit – the remainder is piled up in the desert in “palm graveyards” (it’s too hot or dry for decomposition to take place). Or its burnt.
So not only are we producing amazing fresh mushrooms locally, but we are doing so in a circular and local way: no small feat for a desert environment.
How do you measure the impact of your company so far? (Revenue, Employees, Customer Quantity, Production Volume) etc?
Fungi are nature’s tool in the circular economy – they breakdown organic matter that wouldn’t otherwise be recycled and bring it back into the circle of life. We measure the impact of our company by our contribution to the circular economy: how many tons of date palm we have converted into nutritious food.
What have you learned that you wish you knew when you joined the company?
As a small business, you have the agility move fast, much faster than in big organizations: you have an idea, you can implement it quickly without rounds and rounds of meetings, reviews, approvals.
But, there is never one right way to do things or one right answer – we have learnt to try things, see what works, and, if it’s not working, take the hard decision to pivot. The critical learning has been how to identify early when something is not working so you can limit the losses.
How can people connect with you or learn more about Below Farm?
The best place to keep up to date with what’s going on at Below Farm is by following us on Instagram: @belowfarm OR LinkedIn https://www.linkedin.com/company/belowfarm
There’s also lots of great info on our website: www.belowfarm.ae
This interview details Van der Ende Group, a company based in the Netherlands. The interview is with Marcel Boon, Chief HR Officer at Van der Ende Group. To learn more about Van der Ende Group and other indoor farming companies, click on this link!
View Full InterviewThis interview details OnePointOne, an indoor farming technology company based in the United States. The interview is with Sam Bertram, CEO and co-founder of OnePointOne. To learn more about OnePointOne and other indoor farming companies, click on this link!
View Full InterviewThis interview details Robovision, a company based in Belgium. The interview is with Rob Gielen, VP Solution Sales at Robovision. To learn more about Robovision and other indoor farming companies, click on this link!
View Full InterviewThis interview details Skytree, a company based in the Netherlands. The interview is with Lucie Jechova, business development manager at Skytree. To learn more about Skytree and other indoor farming companies, click on this link!
View Full InterviewThis interview details Nordamark, a company based in Sweden. The interview is with Michael Skaret, CEO of Nordamark. To learn more about Nordamark and other indoor farming companies, click on this link!
View Full InterviewThis article details Climate Control Systems, a CEA technology company based in the United States. The interview is with Ian Morrell, Vice President of Sales at Climate Control Systems.
View Full InterviewThis interview details Bayer Crop Science, a division of Bayer headquartered in Germany. The interview is with Carlos Buzio Meseha, North America’s Protected Culture Segment Lead - Strategic Marketing at Bayer Crop Science.
View Full InterviewThis interview details Tecogen, a company based in the United States. The interview is with Dalton Allaben, Sales Engineer at Tecogen. To learn more about Tecogen and other indoor farming companies, click on this link!
View Full InterviewThis interview details HPNow, a water treatment technology company based in Denmark. The interview is with Ziv Gottesfeld, CEO of HPNow. To learn more about HPNow and other indoor farming companies, click on this link!
View Full InterviewThis interview details Brick Street Farms, an indoor vertical farm based in the United States. The interview is with Shannon O’Malley, co-founder of Brick Street Farms. To learn more about Brick Street Farms and other indoor farming companies, click on this link!
View Full Interview