Aerospring Hydroponics

This interview details Aerospring Hydroponics, an indoor farming company based in Singapore. The interview is with Nadine Keller, Co-Founder of Aerospring Hydroponics.

Source: Aerospring Hydroponics

What is the origin story of Aerospring Hydroponics?


In 2013, my husband and I embarked on a journey to cultivate tomatoes in our small Singapore apartment. This endeavor sparked our passion for gardening and ignited our vision for a sustainable local food source.

Singapore, a densely populated city-state dominated by high-rise apartments, heavily relies on imported food, with less than 10% of its supply grown domestically. Tomatoes were really expensive as did salad, basil, kale, and other fine herbs. I was soon growing a lot in the vertical DIY system Thorben designed for me, which would eventually develop into the Aerospring from all the learnings we made. We received a lot of encouragement, from friends, family, and an angel investor, and in 2015 we took the plunge, gave up our respective careers, and decided to manufacture and distribute our own hydroponic home gardening system.

Source: Aerospring Hydroponics

We’ve since sold over 4,000 hydroponic gardens worldwide to places as far flung as Tahiti, Ghana, Alaska, and Tenerife. Our systems are even on an entire fleet of marine break bulk vessels, growing food while sailing the seas.

We are so proud that our hydroponic systems are helping so many people worldwide live more sustainably and grow their own fresh food. With the challenges facing the world today, including nutrition, food security, and food safety, we believe we are helping people one garden at a time. 

Source: Aerospring Hydroponics

What are some of the biggest challenges facing Aerospring Hydroponics in the future? 

There’s still a lot of opposition to hydroponics, perceptions from the produce tasting bland or watery all the way to the whole process being unnatural or chemical. We make no claims about the system or the produce being organic and often correct the perception that it is. But in places where there is no arable land, little water, space, and a very dense population, hydroponics just makes sense. Water is a huge issue worldwide, and drought is an absolute reality. Hydroponic produce is already everywhere on supermarket shelves, 60% of the world’s quality snacking/fine tomatoes are grown hydroponically, in greenhouses. We spend a lot of time talking about these often false perceptions of hydroponics, of growing food “this way”.

Source: Aerospring Hydroponics

Marketing and distributing a consumer gardening product in the digital world is equally challenging. It’s expensive and the goalposts keep shifting. We started the business as a very face-to-face, retail-front kind of enterprise. There was a lot of education and there still is a lot necessary to let a customer make an informed decision to purchase our product and to start growing their own food at home. Some don’t have the sunlight, some just don’t have the conditions because it’s actually too hot or cold and some things just won’t grow for you in your temperatures, no matter how hard you try. Being able to communicate product features and all the gardening 101 without meeting our customers and translating this for a global market is keeping us on our toes. 

Source: Aerospring Hydroponics

What is unique about Aerospring Hydroponics compared to competitors? 

Usability, quality of build, and yield. Our system was built by home gardeners, for home gardeners. We believe that we’ve created a highly usable system that will be in use for many years and that the user will find easy to manage and maintain. Some of the first systems that we sold in 2016 are still in use. We’ve allowed for every part to be replaced, it doesn’t have to be thrown out wholesale if a piece or component is broken. 

The Aerospring is also able to grow some really large plants and express themselves to their full potential. I, along with thousands of our customers, have all managed to grow kilos of tomatoes, cucumbers, peppers, pumpkins, melons, and a whole heap of leafy greens and herbs. In addition, amongst our indoor system competitors, we are the only indoor system with a grow tent, which effectively blocks light and delivers up to 30% fast growth when the tent is zipped up. This proves useful in a home, school, or even office setting when the lights can get a bit glaring at times.

Source: Aerospring Hydroponics

How do you measure the impact of Aerospring Hydroponics so far? (Revenue, Employees, Customer Quantity, Production Volume) etc? 

We’ve grown so much as a company in the last 3 years. It was really only Thorben and I running Aerospring with little help for the first 5 years. From packing boxes to growing seedlings, to unstuffing and stuffing containers and managing the accounts. Along with marketing, advertising, creating social media content and so much more.

Then Covid struck worldwide and sales accelerated for us. With this uptick in sales, we were able to get further investment, produce more, hire, expand, and grow. We’re still only 8 employees in total but I am very proud of what we have achieved as a company and as a product in the eight years we have been around. The more important impact is how much produce our gardens have grown for everyone and this is ultimately, what makes me proud as a person. 

Source: Aerospring Hydroponics

What have you learned that you wish you knew when you started the company? 

That it would take much longer to achieve the milestones you initially set. And that it would take much more money. The amount of cash tied up in manufacturing is very different from distributing someone else’s product. We’ve also learned that fundraising is a very big part of growing a business.  

Source: Aerospring Hydroponics

How can people connect with you or learn more about Aerospring Hydroponics?

To learn more about Aerospring Hydroponics, people can visit our website at www.aerospringhydroponics.com or reach us via email at info@aerospringhydroponics.com

We are also on these social platforms: FaceBook, Instagram, LinkedIn, YouTube, TikTok, Twitter

Source: Aerospring Hydroponics

Asia Vertical Farming Companies: The 2023 Report

Download the Free Sample Report

Mark-Horler

"For a target audience that is trying to understand the basics of vertical farming, this is a quality newsletter to subscribe to"

- James Pateras, CEO, Modular Farms Australia

North America Vertical Farming Companies: The 2023 Report

Download The Free Sample Report

Mark-Horler

"The North America Vertical Farming Companies Report 2023 aggregates many sources of public information on many different companies so that you don't have to do the research yourself, it's worth the money and saves a lot of time"

- John Ireland, CEO, NTP Technologies

Europe Vertical Farming Companies: The 2023 Report

Download the Free Sample Report

Helen Andrew Spare Harvest

"As a business development manager supporting the indoor agriculture, CEA, and food tech industries, I can say Urban Vine guides and their insider newsletter provide detailed information often difficult to find online."

- Irena Lundberg, CleanTech Invest Stockholm

Middle East Vertical Farming Companies: The 2023 Report

Download the Free Sample Report

Mark-Horler

"As a marketing professional in the indoor agriculture industry, Urban Vine's newsletters, reports and guides are an excellent resource for keeping up-to-date with news and developments in vertical farming."

- Steven Mitchell, Product Manager, Intelligent Growth Solutions (IGS) UK

All Indoor Farming Company Interviews

Urban Farm Center

April 1, 2024

This interview details Urban Farm Center, a company based in the United States. The interview is with Eliza Fournier, Director at Urban Farm Center. To learn more about Urban Farm Center and other indoor farming companies, click on this link!

View Full Interview

Growing Peace

March 27, 2024

This interview details Growing Peace, an indoor farming company based in the United States. The interview is with Steven Hoffen, Founder of Growing Peace. To learn more about Growing Peace and other indoor farming companies, click on this link!

View Full Interview

Harvest London (2024)

March 27, 2024

This interview details Harvest London, an indoor farming company based in the UK. The interview is with the Founder & Chief Agronomist at Harvest London. To learn more about Harvest London and other indoor farming companies, click on this link!

View Full Interview

FoodLab

March 27, 2024

This interview details FoodLab, a company based in the United States. The interview is with Judiann Carmack-Fayyaz, Director of FoodLab. To learn more about FoodLab and other indoor farming companies, click on this link!

View Full Interview

Center for Food Safety

March 27, 2024

This interview details the Center for Food Safety, a company based in the United States. The interview is with Kristen E. Gibson, Ph.D., Director of the Center for Food Safety. To learn more about the Center for Food Safety and other indoor farming companies, click on this link!

View Full Interview

Grønt Fra Laks

March 27, 2024

This interview details Grønt Fra Laks, an indoor farming company based in Norway. The interview is with Marius Johansen, General Manager at Grønt Fra Laks. To learn more about Grønt Fra Laks and other indoor farming companies, click on this link!

View Full Interview

Maui Trout Co.

April 6, 2024

This interview details Maui Trout Co., a company based in the United States. The interview is with John Dobovan, CEO of Maui Trout Co. To learn more about Maui Trout Co. and other indoor farming companies, click on this link!

View Full Interview

Plantaform

March 27, 2024

This interview details Plantaform, an indoor farming company based in Canada. The interview is with Alberto Aguilar, CEO of Plantaform. To learn more about Plantaform and other indoor farming companies, click on this link!

View Full Interview

Arugga

March 27, 2024

This interview details Arugga, an indoor farming technology company based in Israel. The interview is with Eytan Heller, Co-Founder of Arugga. To learn more about Arugga and other indoor farming companies, click on this link!

View Full Interview

AdventHealth

March 27, 2024

This interview details AdventHealth, a company based in the United States. The interview is with Christy Miller, Director at AdventHealth. To learn more about AdventHealth and other indoor farming companies, click on this link!

View Full Interview